Associated Press commented that James posted in the People s Daily: He used basketball diplomacy to ease Sino-US relations
11:37pm, 9 September 2025Basketball

Today, the Associated Press published a signed article "Basketball is a bridge connecting each other" in the People's Daily published on September 8. Excerpts are as follows:
"Title: LeBron James uses basketball diplomacy to ease Sino-US relations
" Against the backdrop of tensions and tariff issues, LeBron James finds common ground between the peoples of China and the United States through basketball diplomacy.
" The NBA legend has published a rare commentary article in the Chinese official media, which is his first visit to China since 2019. In the article, he said: 'Basketball is not only a sport, but also a bridge connecting us.' This commentary article was published on the page of the People's Daily on Monday. The newspaper reported: 'Chinese official media rarely publishes signed articles by foreign sports stars. International sports stars usually interact with fans through Chinese social media.'
" James' visit to China coincides with the eve of two NBA preseason games held next month in Macau, China, against both sides, the Phoenix Suns and the Brooklyn Nets, which is also part of the NBA's efforts to reshape the brand image in the Chinese market. ”
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