DuTi: Even if Portuguese offers 20 million euros for Alberto Costa, Juventus will find it difficult to agree
8:44pm, 11 July 2025Football
According to the Turin Sports Daily, even if the Portuguese 20 million euros offer Alberto Costa, Juventus will find it difficult to accept it.
Alberto Costa went through a long apprenticeship after joining Juventus in the winter window. Due to insufficient tactical understanding, Mota and his coaching staff believed that he was not ready yet, so he had him sit on the bench for several consecutive games. Costa's Juventus debut did not come until March's match against Verona, and then he played for half an hour each against Atlanta and Fiorentina. It was after those two games that Juventus completed the coaching change.
However, even if the coach changes, Costa’s apprenticeship did not end immediately. Tudor still left him on the bench in the first three games after taking office. He only played 42 minutes in the next three games against Parma, Monza and Bologna.
The real turning point occurred in the game against Lazio on May 10. Tudor gave Costa the opportunity to start. It was in that game that Tudor realized that he had a player in his hands who met his ideal wing conditions: strong running ability, willing to sacrifice, awareness of attack space, and able to quickly return to defense. Of course, Costa still has many things to improve on the defensive end, which is also fully exposed in the Club World Cup. But the coach is willing to slowly polish him in daily training unless there is a change in the transfer market.
If Portuguese really implements the 20 million euro quotation for Costa, then Costa may return to the Portuguese Super League. Faced with this offer, Juventus naturally has to stop and carefully evaluate the price and transaction feasibility. But at present, transfers are not easy to achieve.
Juventus spent about 14 million euros to introduce Costa, and Guimaraes also retained a small share of the future resale. Judging from the books, Juventus can achieve a small profit, but this profit is not enough to allow the club to immediately agree to the transaction.
More importantly, Tudor has a very positive view of Costa and has given specific guidance. In addition, from the perspective of lineup structure, the sale of Costa will only make the problem more serious, rather than solve the problem. There will be an important gap on Juventus' wing, which will also bring more work burden to Director Comoli.
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