Free agent Steph 😁Official: Curry will become a "free agent in the sneaker market"!
10:56am, 14 November 2025Basketball
Early this morning, Curry announced that he would end his partnership with Under Armor.
Under Armor launched Curry Brand, a sub-brand, for Curry in 2020. The relationship between the two (previously) was similar to that between AJ and NIKE;
However, after the two parties announced the end of the partnership today, Under Armor will also launch the last signature shoe for Curry; according to the official agreement, Curry and Curry Brand will become "complete free agents" in the sneaker market in 2026.
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